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Well, my fellow Queenslanders, I hope you are having a fabulous Labor Day (and for those of my many pregnant friends who are set to drop their bundle, please don’t take that literally).

The sun is shining, birds are singing, and the man of the manor suggested that, given the perfect conditions of the day, (ie: Kylie overindulged last night on Yalumba Merlot. Vintage 2006. Very good year for “Headache-In-A-Box”) what could be more delightful than a gentle spin around the Ormeau Go-Kart track?

He has been harping at me to come and “feel the joy” of go-karting for some time now, so I thought to myself , “I’m a big girl, these things are small, how much damage could I possibly do?”

So, we motored out to the pleasant township of “Ormeau” to the Pacific Go-Kart Arena. (and for those of you who are local on the Coast – have you seen the new sign just off Exit 45 that reads “PACIFIC HIGHWAY VIEWING PLATFORM NEXT RIGHT” ( Sorry, but if you feel that spending a gorgeous day looking at semi-trailers and rusty Monaros speeding along the M1 is quality time, you need to perhaps broaden your horizons a little)

Excitement grew as we drove up into the car park, all good and ready to feel the need for speed. I did have a general idea of how this would play out….little kiddy carts and some parents with Mario Andretti visions of the future for little John Junior. Perhaps even some strains of “Ventura Highway” in the background to complete the picture

In some sort of demented bizarro world of go-karting this may have been the case, because I was immediately overshadowed by fifteen to twenty very large, very mean-looking teens with tattoos reading ” Fuck The Highway” or even more specific, “Going to Crush Your Ass Into the Concrete”.

This was no pleasant trundle in the country – this was imminent death by the The Tonka-Truck Gang!

Swallowing my fear and a couple of mouthfuls of Mylanta, I strode up to counter and squeaked “Two thanks…and how much extra for a Panzer …”?”

I took my helmet and stood beside a gentile young skinhead wearing a Black Sabbath Tee and sporting a scowl that I interpreted as ” I am going to knock you, and your Bay City Rollers Tee-shirt out of this hemisphere, and then, if the mood takes me… I may just bite the head off a chicken”

Determined not to wuss-out of the deal, I strode towards the turnstile and reached for the handle. It was only then, that I had quite a traumatic flash-back….

July 2000

I had won the prize for a the Christmas party sweepstakes in our office. Don’t ask me how, I never win anything. If I added up all the dosh I have poured into Surf Lifesavers Raffles and the like over the years, I could perhaps have acquired a nice little penthouse in Broadbeach by now.

Anyway, I ripped open the envelope eager to see what fantastic prize I had won.
Catching sight of a bright blue piece of paper, I squealed in delight. Was it a shopping voucher? Maybe I had won myself a weekend away at Hayman Island Resort. I could have used a bit of a tan. Perhaps it was tickets to the up and coming Bob Dylan concert?

Wasting no time in yanking the coupon out, I feverishly ran my eyes over the small print.
“This voucher entitles the bearer to a FREE BUNJEE JUMP courtesy of “Jump and Wet Yourself Inc.” You too will be able to experience the lung-twisting thrill of free falling 80 meters from a stand-alone tower over a puddle in Kuranda. Feel the excitement! Feel the exhilaration!!”

Feel the bile…..

Of all the prizes that I could have possibly won in the world, I just happened to snag a “Free Ride to Panic Attack Central.”

It was decided, after much lively debate, that I would just ‘buck up and do it!
My new motto was going to be “Live once! Take a chance! Dive off a bloody tall tower into oblivion!” ‘

I even psyched myself up into believing that this was going to be fun. After all, people pay hundreds of dollars to get their legs tied together and thrown off a short plank. I should feel privileged.
We parked right behind a busload of Japanese tourists who, armed with their cameras, videos and obligatory “Hello Kitty” accessories, were eagerly gathered at the base of the jump ready to capture the looks of by those lobotomy-jobs who were insane enough to actually do this.

I was greeted by “Dave” who cheerily asked me if I was ready to “take the fall dude”?

“Dave” seemed a nice guy, to be sure and, apart from the matted dreadlocks, and the tee-shirt that sported multiple marijuana plants and read “I Support the High Life!”, he fulfilled my every confidence.

Dave the dude, strapped my ankles together with a velcro mat.
I vaguely remember telling him, on the verge of hysteria, about my experiences with velcro and how it occasionally had a habit of coming undone. (If ever you had a case-in-point – just look at jeans in the 1980s)
Dave laughed at me. “Man, you don’t have to worry. I’ve done it heaps of times. Hey? If you get into trouble, they have a little boat underneath you, just in case dude. Chill out.”

Great.

I had no more time to dwell on Dave’s reassurances. It was time to rock and roll. As they poked me forward on the narrow plank, like a pirate poking his victim off the side of the galley, I uttered a quick word to God and to my taxation accountant.

Of course, Dave the dude was there to assist….

“Now when I count to five, you just jump dude. Don’t think, just jump. If you don’t, you won’t man.”

“One..”

I can still turn back. I can, I can still turn back. So what if my husband thinks I am a coward, I have seen how he reacts to Daddy Long-Legs. I have bargaining power here.

“Two..”

Oh my God, I am wobbling. I am going to fall, I am going to fall!

“Three..”

Dave, you didn’t tell me about the fun part here, dude. When does that kick in?

“Four..”

I can’t. I can’t..I can’t..!!

“Five!!”

I was screaming before I even became aware that I was falling. The world became weightless around me as the platform dissolved away.
It was at this point, during my flight that I became acutely aware that, out of all the rules and instructions related to free falling and human aerodynamics, I had neglected the most critical one of all.

The rule that says you must tuck your shirt “in.”

Maybe those who indulge in this sado-masochistic pastime on a regular basis actually do get a chance to take in the scenery on the way down, but all I could see was the white tee shirt that was now billowing around my neck like a mini-parachute.

The next few minutes went by extraordinarily swiftly. I can’t remember if I was hollering in sheer terror or in absolute embarrassment, as I fought to keep my wayward shirt where it should be……over my chest.

I have never professed to having glamorous boobs. In fact, I would go as far as saying that I am rather mammarily-challenged.
Having said that, displaying them in such an undignified fashion as falling spread-eagled from a tower, was not really what I had in mind to prove the point.

As the bunjee boatman rowed me into the shore, I distinctly remember two things occurring simultaneously.

One, my husband running towards me with a large coat …and two, the Japanese tourists cheering and clicking their cameras as if they had just witnessed the second coming of Buddha.

The staff were extremely nice to me afterwards. They told me how brave I had been and that I should be really proud of myself. They might have been just a bit puzzled however, as to why I ran away screaming when the video-man asked me if I wanted to watch the re-run of my fall on the big screen in the public forum.

So, back to back to the present, Labor Day 2007…..

I guess you could say that my sudden decision to ditch the Go-Kart helmet and jump in the car might have been construed as cowardice.

I think it is more of taking on what is reasonable within one’s own comfort zone, which in my case was driving 100 metres to the neighboring complex of the Go Kart track….

The Mt Darlinghurst Winery.

Much more my speed……..

The world of extreme sports, traditionally a man’s world, is slowly opening up to women. In Texas, and the cities of Houston, Dallas and Austin, women are becoming increasingly interested in three of the six X-Game categories: speed climbing, wakeboarding and in-line skating. A group of women was also invited to demonstrate their talent in freestyle motocross and both vertical (or “vert”) and street skateboarding. Although the women showed they were capable of creating excitement in the audience with their feats, the money available to female competitors is still an issue in championship events.
At a recent Xbox World Championship of Skateboarding, for example, the top three male street skaters took home a total of $34,000, while the top three females took home $3,600.
While young women have participated in alternative and extreme sports from the very beginning, they have not been given the same recognition as their male colleagues, although many are doing their part to break through.
The category “alternative sports” may have been around for decades but only recently has it been called “extreme.” Publicity around the word “extreme” extends into the world of marketing, with the “extreme flavor” of a brand of chips or a drink being given “extreme taste.” For the industry, an extreme sport is defined as a “non-traditional sport that focuses on extreme and varying conditions, and challenges both the mental and physical abilities of its participants.”
While most extreme athletes average in their early 20s, some involved are much younger, even in their early teens.
It’s not necessarily the money that drives young women to compete. Another motivation is to break the stereotypes about men being the only ones out to get a rush of adrenaline. Despite having a love of extreme sports, young women competing in extreme sports seem to have accepted the fact that the money is not (yet) there for them. Sponsors now may pay entry fees, travel expenses and equipment, but the big money is still reserved for male competitors who often get paid by sponsors.
Part of the problem, observers say, is that extreme sports are driven by big business, the point being that if the industry doesn’t expect a large enough audience – - consumers ready and willing to buy the products — they don’t think its worth supporting the athletes. Others say the world of extreme sports has its share of sexism, with judging seemingly based on how women look rather than on their athletic ability.
Some women say they feel uncomfortable about the way skate magazines and images on the skate decks portray women. Advertising can also be an issue for some; clothing companies are known to hire models to wear the clothes in ads rather than the female athletes – - something observers say would not occur with men’s sporting apparel. That can create a problem when it comes to young girls choosing female athletes as role models: if they pick up a magazine, the only females they see are models skimpily dressed or in fashion photography, not competing.
Other women have taken the initiative, one being the founder of Chickabiddy, a surfing and snowboarding clothing company geared to women. Along with a line of women’s clothing, Chickabiddy sells a rash guard, a top worn during surfing to help prevent chaffing, and made especially for women’s bodies. Chickabiddy sponsors eight girls in both snowboarding and surfing, and also has a website for the “female action sports enthusiast.”
There are other people with the aims of Chickadiddy founders on the web, making the Internet one place where women interested in extreme sports can start changing their world. One place is Mxgirls-dot-com, which focuses on the world of women in motocross, its founder having created the site due to a lack of Internet exposure.
Women are slowly breaking into the world of extreme sports, a world where men have long dominated. The more of an audience they build, the more likely it will be that interest continues to build. If you’re a young woman looking to “push the limits” maybe you should check to make sure you’re ready in every part of your life, including health insurance.

Extreme sports holidays have become popular with those who are looking to experience an adrenaline rush during their holidays. And with a wide variety of different sports to cater for all tastes – from rock climbing and white water rafting to hang gliding and mountain biking – as well as a wide range of terrains on which to explore, there’s something for everyone.

However, such exhilaration could turn out to be expensive unless you are prepared for any emergencies. Because of this, it is important to arrange some insurance before you travel, if not to put your mind at ease before you take the plunge or to the skies.

Indeed, travel insurance can be a very useful element to pack as part of your trip, whether you’re heading abroad to participate in extreme sports or are embarking on a backpacking excursion. Some of the most common factors that are covered by policies are:

• Flight cancellations
• Delayed departure or baggage
• Medical expenses – these can vary depending on your country of visit
• Repatriation as a result of an injury
• Theft or damage to personal possessions – including any travel documentation
• Legal assistance
• Rental car excess and personal liability

This can help to cover you in case of emergencies, but cover can differ depending on the circumstances, so it’s important to check all details of your policy before you travel. There are several factors which will affect the cost of your policy, so it’s best to make your insurer aware of these from the start, including:

• Participation in high-risk activities or sports
• Pre-existing medical conditions such as diabetes or asthma
• Travel to countries that are considered ‘high-risk’

There are many different travel insurance policies available, each offering varying levels of cover against a range of circumstances, and can be tailored to your travel plans. Backpackers and overseas workers often take out annual travel insurance for the duration of their excursions as it usually works out cheaper than purchasing separate policies for each leg of your trip.

Having an insurance policy in place before you travel can come in handy should you run into difficulties during your trip, and combined with other plans – such as the European Health Insurance Card (EHIC) – can help to put your mind at ease and allow you the chance to enjoy your holidays just that little bit more.

Why i consider internet marketing to be an extreme sport ?

As it turns out, plenty! I went to a IPL T20 cricket match final in mumbai with my friends and, in between buying outrageously priced food, I thought about what cricket (or any sport) has in common with internet marketing. I know, you may think it’s a bit of a stretch, but these simple analogies will make all of us to consider internet marketing to be an extreme sport.

1.Enter the ground with determination – Let’s start with most apparent. You need to have sheer determination to rich the finish line or score the winnig run. You’ve got to have the same kind of determination to your business and your marketing efforts.

2.Take proper stance and be ready – It takes an intense focus and concentration to hit a 100 mile-per-hour fastball.You must be on you toes, ready to respond, and completely ready for anything that might be hit his way. Are you paying attention in your business? Are you nimble, prepared and ready to react?

3.Give it a real go – It’s not the half-hearted shots that wins you matches, you need to swing hard for that. In your marketing efforts and in your business in general, you’ve got to take big swings. If you want to hit winning runs, you’ve got to swing for the fences!

4.Have a game plan – Just as an australian cricketer may make it look effortless, they never take the field without a game plan. Business, like cricket, is a game of strategy. Plan ahead. Study the competition. Know your strengths and weaknesses. And most important, execute.

5.Team game - No matter how good the individuals in the team are, it’s the team that wins cricket matches. While this is painfully obvious,  you need to ask yourself how teamwork can benefit you. How can you use the combined efforts of your team to win?

6.Life lesson - The players we most admire are the guys who are as great off the field as they are on the field. You’ve got to bring your  “A”  game every day, both in business and in life!

7.Never give up - As they say in cricket “No game is over till the last ball is bowled”, to succeed as an entrepreneur, you’re going to need that same kind of dogged persistence and determination.

8.Be aggressive - Good players always plays agressively. They run hard. They stretch full. They don’t let up. How are you playing in your business? Can you put in even more effort? Can you push a little harder?

9.Use a variety of “weapons” – A champion team uses many different ways to win.They have a variety of weapons in their arsenal. Are you using an assortment of marketing weapons in your business? Look for ways to add some depth to your armoury and don’t rely on just one or two methods.

After considering these nine points, i am sure many readers will agree with me and apply things to their marketing campaign if they haven’t yet.

For more on internet marketing visit www.thebrandsaloon.com

Since 1998, the largest increases in sports participation and viewing have come from the realm of what are dubbed extreme sports. The changes come as generation Y, also known as “echo boomers,” are beginning to take center stage in our culture. Generation Y, an impressive group of over 70 million, is perhaps most well known for its contempt for authority and willingness to take risks. Many companies continue to scramble to understand the implications of marketing and employing echo boomers as this generation begins to reach maturity and enter the workforce.

The common underlying theme within all extreme sports are their potential for danger. For the most part, these sports are solitary activities that allow for some amount of escape from reality and supervision – although there are a few team exceptions. Extreme sports are known for the adrenaline rush that they produce, not only in participation but often also in the act of observation. Those who study the trends understand that extreme sports aren’t simply a fad – they are here to stay.

Paintball – While paintball can be taken to the extreme of individual participation in mass extermination rounds, it is often considered one of the exceptions to the “no team” aspect of extreme sports. Considered by many to be at the tame end of the spectrum, paintball involves simulated battlefield play using paint-filled pellet ammunition. The realism alone is enough to produce an adrenaline rush when playing. Individuals in a paintball match are faced with being hunted and dodging rounds while stalking their prey.

Kiteboarding – Kiteboarding, sometimes also called Kitesurfing – involves a modified surfboard with a large parachute-style sail attached. In 2008 a French kitesurfer became the first person to break the 50 knot per hour barrier and became the world record holder for fastest sailing speed. Kiteboarding usually features extreme speeds and/or gravity defying tricks and stunts performed around wakes. Because of the speeds involved, kiteboarders need to be aware of and follow the general laws of boating. Many popular beaches have banned kitesurfing due to safety concerns and high traffic.

Base Jumping – Base jumping, similar to bungee jumping, involves jumping from fixed objects with the use of a parachute or a wingsuit/parachute combination. The term base is actually an acronym that stands for the different types of fixed objects that one can jump from – building, antenna, span, or earth. Base jumping is frequently referred to as one of the more dangerous extreme sports as small errors can result in fatalities.

Extreme Skating – Extreme skating is also sometimes referred to as aggressive inline skating. Much like skateboarding, extreme skating involves the performance of tricks and aerial stunts. The inline skates used are specially developed to enhance the performance of stunts and tricks. Although aggressive skating was removed from the X-games in 2005, it continues to be a popular street sport.

While these are just a few extreme sports that echo boomers have continued to make popular, you can see from this small sample the common thread of chasing the adrenaline rush. While many extreme sports produce this rush through gravity defying tricks and stunts, not all depend upon the free fall rush. Many extreme sports involve the risk of pain, injury, or even death and ironically hearken back to the dangers involve in sports during the ancient times of Greece and Rome.